100 Masters profiles the experts of today, in order to inspire the pioneers of tomorrow. We want to inspire and offer local people a fresh perspective about the strengths, skills, talent and expertise surfacing from their locality and community.

In 2016, we asked the Black Country public to nominate someone that they know who is brilliant at what they do.

A Sandwell cactus-breeder who has received gold at RHS Chelsea for the last 9 successive years, a care worker from Wolverhampton who beat 14 professional comedians to win ‘Joke of the year’ at the Edinburgh Fringe, a Dudley nurse who won an unprecedented international accolade for their pioneering research into the medical uses of sugar or a mercury prize nominated singer from Walsall.

100 Masters successfully celebrates everyday creativity and acknowledge citizens who remain important bastions in their own communities, despite being overlooked in the wider cultural landscape. But now that we have 100 Masters we are looking at how we can create the right sort of environment where thousands more emerging masters can thrive in the future.

We want to work with communities to promote civic participation, raise aspirations and encourage people to connect and learn from one another. Forming new partnerships will broaden networks and make strong alliances across sectors, in business, education, creative industries and beyond. 100 Masters can become a powerful network, made of people who can influence, inspire, exchange knowledge, and encourage new collaborations locally, nationally and globally.

We are currently exploring how the 100 Masters model can be tailored to meet a variety of international challenges. In May 2018 we trialled a successful campaign in Indonesia in partnership with the British Council. We are building contacts in Europe and Asia so we can continue to grow a worldwide network.


100 Masters has been shortlisted for the 2019 N.I.C.E award, managed by the European Centre for Creative Economy. Results will be announced in February 2019.

In Autumn 2018 100 Masters was selected as the winning entry in EYA’s Open Innovation category 2018.
“I am proud to be mentor of such a great project. It is not only inspiring to see young people contribute to the future of our world but also to experience the passion that comes with it. ‘100 Masters’ helps us to make sure that hard work and passion for every individual in the world will pay off. As I am travelling the whole world during my work, I am glad that the rest of the world is also able to take notice of the hard work, that is being done by the people of the Black Country. We at Arthur D. Little are always looking for the best and noteworthy persons, who can contribute something special to our company. For this reason the concept of ‘100 Masters’ is what we are living in our organizational environment but enlarged to the world. I am delighted to be part of the ‘100 Masters’ mission.” Karim Taga, 2018 EYA Jury member, Managing Partner | Arthur D. Little Austria GmbH