Aid is totally committed to hair styling and art direction. He founded the award-winning chain of salons Bad Apple Hair back in 2006 (2 of which are in Walsall and Wolverhampton) and has travelled broadly working with other stylists at the very top of their game.
Bad Apple Hair was started as a salon in Birmingham and is renowned for their urban chic vibe. They are all about hospitality and cutting-edge talent. With razor-sharp precision, the professional team consider shape, colour and texture as they work with you to cut the best hairstyle to match your personality and lifestyle keeping it fresh for each season of the year.
Since 2014 Bad Apple Hair is now a leading hair salon group in the West Midlands, with salons in Birmingham, Walsall, Solihull and Wolverhampton the company is planning future growth and aims to grow into other towns and cities in the Midlands.
2016 saw the Launch of the Bad Apple Academy in Wolverhampton; a state of the art training college providing NVQ Level 2 & 3 Apprenticeships to not just their own students but offering the qualification and support to other local independent salons in the West Midlands.
He is proud of his Black Country heritage and is a true master with bundles of creativity and talent and a true Black Country work ethic. “Bad Apple stands for everything I believe in, ’making bad, good’. I wanted to be ‘Bad Apple’, I wanted to create an environment where young people could have more: brilliant education, good pay, a fulfilling career, all set in inspiring salons.”