Ninder Johal began his working life as an accountant but followed his passion for creativity to become a Bhangra pop star. Along the way, he was also elected President of the Black Country Chamber of Commerce where he fought tirelessly for the rights and growth of the business community.
A true advocate for the region, he is a board member of the West Midlands Growth Company that works to attract Investment, Jobs, Visitors and Businesses to the area. He works to oversee the strategic direction of one of the leading housing associations in the UK, Accord and is a Board Governor at the University of Wolverhampton as well as Vice Chairman of the board at Sandwell College.
He has a passion for music and creative endeavours founding Nachural Records to take the dance music of Northern India into the mainstream charts with crossover hits by Panjabi MC - Mundian to Bach (Beware of the Boys) hitting Number 1 in 9 countries and making the UK Number 10. The song was later remixed by Jay Z and used on the soundtrack of the Sasha Baron Cohen movie The Dictator.
Ninder has helped Bhangra music evolve into digital technology and a greater awareness of this exciting music. Ninder is also an accomplished tabla player and tours with his band Achanak who play concerts worldwide. The band have made 12 albums since 1989 and his devotion to the cause has seen him evolve into a musical entrepreneur and committed believer in the Black Country. He was also responsible for the first ever Bhangra track to be placed on an interactive game. Microsoft X box used his tracks to launch the X box 360 console player.
Ninder’s company Nachural also host events to celebrate the achievements of the business community. The Signature and Black Country Asian Business Awards take place each year to recognise those who excel in their chosen field.